Isaiah Mustafa's deadpan monologue and portrayal of a smug ladies' man helped him emerge as one of the most exciting and original personalities on television and on the Internet. In 2010, the former NFL wide receiver-turned-actor became an overnight media sensation as "The Man Your Man Could Smell Like" in an Old Spice commercial. In the ad, the bare-chested, sultry-voiced actor touted the intoxicating effects the infamous shower gel had on the ladies. In July of that same year, Mustafa starred in a landmark advertising campaign where his Old Spice character responded to questions posted by his fans on multiple social networking sites with humorous, off-the-wall video clips. In less than a week, the clips racked up more than 34 million views, making it the fastest-growing viral video campaign of any product in history. The buzz surrounding the ads launched the once-fledgling actor's career into overdrive, landing him network deals and featured film roles in "Horrible Bosses" (2011) and "Tyler Perry's Madea's Big Happy Family" (2011), while paving the way for a long and successful show business career.